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HOLYOKE — Canna Provisions will open Holyoke’s first recreational marijuana store Sunday with a grand opening and media day Monday in a former paper mill at 380 Dwight St.

Canna Privisons said Thursday it has created 30 jobs by opening the Holyoke location, and several of the candidates are on track for long-term management and senior-level roles.

Marcos Marrero, Holyoke’s director of planning and economic development, said Holyoke has approved eight marijuana businesses, including Canna Provisions. Four of those will also be either cultivators or manufacturers, not purely retail operations.

Canna Provisions will not grow in Holyoke, and is instead building a growing and processing operation Lee.

The company already has a retail location in Lee, and it opened one in Easthampton over Memorial Day weekend as the state loosened coronavirus restrictions on the cannabis industry. It calls the Holyoke store its “flagship.”

The Holyoke location totals 4,000 square feet of vaulted space. Canna Provisions has extensively remodeled the former Hampden Paper Co. mill in the last year.

Adult-use marijuana shops in Massachusetts are open only for curbside sales due to the pandemic.



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